Project in progress...
Project Overview
Goal: This project focuses on using storytelling to understand users, their goals, and their objectives. By leveraging the power of stories, the aim is to create experience designs that resonate deeply with the audience. The project explores how stories can enhance user understanding, communicate design concepts effectively, and build trust through thoughtful transitions.
My role: UX Designer
Duration: 10 weeks
Tools and Methods: Figma, After Effect, User Research, Journey Mapping, Storyboarding
Research and Strategy
Understanding the UserThe goal of the research phase was to gain a deeper understanding of the Weee! app users, their goals, and their pain points to create an improved experience. I aimed to use this knowledge to create a cohesive user persona and inform the design process.
To better understand Jasmine's needs and how the Weee! app fits into her daily routine, I brainstormed a story around her experience using Big Idea worksheet. This helped in identifying touchpoints where the app could make a meaningful impact.
After establishing the persona and story, I conducted surveys and interviews with real users to validate Jasmine's story and gather additional insights. The research focused on understanding users' expectations, pain points, and motivations.
Key Findings:- Frequency and Convenience: A majority of participants use grocery delivery apps for convenience and time-saving benefits. They often shop multiple times a week or weekly, using services like Weee! to streamline grocery shopping around their busy schedules.
- Convenience and Time-Saving: College students, including those with tight schedules, emphasized the convenience of delivery over in-store shopping, especially due to Weee!'s ability to save time and effort.
- Product Selection: Users primarily buy snacks, beverages, and culturally relevant foods through these apps.
Interview response
Journey Mapping and Storytelling
Creating a User Journap MapI used the insights from surveys and interviews to create a journey map for Jasmine. The journey map outlined Jasmine's interactions with the Weee! app, from browsing products to placing an order and tracking delivery.
